IWA Outdoor Classics 2017

IWA OutdoorClassics in Nuremberg, Germany is the leading international exhibition for hunting and shooting sports, outdoor equipment and civilian and official security. It's the ideal trade fair if you're interested in the latest developments and would like to establish international contacts in these fields.

From 3-6 March 2017 more than 1,500 exhibitors (up 4% year-on-year) and over 49,000 trade visitors (up 8%) attended the trade fair. Eight out of ten exhibitors and almost two-thirds of trade visitors flocked to Nuremberg from countries other than Germany, making the IWA OutdoorClassics one of the most international events at the Exhibition Centre.

We were thrilled that IWA had three New Zealand exhibitors this year:
Hunter Safety Lab
Camo Systems

NZGBA's Trade Fair Representative Sandy Motion was on hand to meet and support both New Zealand exhibitors and visitors to the trade show.

The New Zealand exhibitors were all very satisfied with their experience at IWA. They reported finding retailers and distributor leads in the regions they were looking for. Both the quality and quantity of visitors were noted by the New Zealand exhibitors, and they compared IWA very favourably with the Shot Show, with IWA being by far the better option.  

The next IWA OutdoorClassics is scheduled to take place at Exhibition Centre Nuremberg from 9 to 12 March 2018. The NZGBA plans to organise a New Zealand Pavilion of exhibitors. The advantages for exhibitors of exhibiting as part of a pavilion will include reduced stand and exhibitor fees, as well as synergetic effects from co-exhibiting with related companies, leading to increased awareness levels of your brand and profile. Get in touch with Sandy for more information and advice!


Sandy Motion

Business Development Manager

Auckland, New Zealand

+64 9 304 0708
+64 9 309 0209
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