Licensing on the rise at the Spielwarenmesse 2018

16.01.18 Press Releases

- LIMA partnership extended to LicensePreview   - Strong licensing presence reflected in products and promotions

Licensed toys are showing ever more potential for both trade and industry. Visitors, flocking to the Spielwarenmesse from 31 January to 4 February 2018, will be given an extensive insight into the latest international licensing trends and innovations along with a plethora of valuable knowledge about this lucrative sector. The long-term partnership with the International Licensing Industry Merchandisers’ Association (LIMA) provides licensors and licensees with a central point of contact, whilst giving rise to a new presentation format – the LicensePreview.

The LicensePreview at the Spielwarenmesse gives LIMA members the opportunity to invite selected business contacts to view their licenses in private rooms offering an exclusive atmosphere. Among them are top studios like CPLG (Paramount Pictures), Fox Consumer Products and NBC Universal. This marks the continued evolution of the partnership between the Spielwarenmesse and LIMA which was forged in 2017. In addition, the licensing association is once again returning to its stand in the foyer of Hall 12.0. LIMA’s head, Charles Riotto, on the other hand, is holding a presentation at the Toy Business Forum on 31 January at 14.45 pm on the topic of “Worldwide Trends in Licensing”.

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