Spielwarenmesse: Valuable presentations at Toy Business Forum

11.01.18 Press Releases

- Practical knowledge for the trade from industry experts - New programme every day in Hall 3A

Taking place throughout the Spielwarenmesse, the Toy Business Forum has prepared a varied and interesting programme for visitors in Hall 3A. Be it trends, marketing, digitalisation or multichannel, international experts will be speaking on current topics affecting the industry. The presentations are held every day from 1 pm to 3 pm and from 31 January to 4 February 2018. The Spielwarenmesse Trends 2018 will be a daily feature of the programme.

Retail trends of the future
Free daily presentations provide visitors to the Toy Business Forum with a wealth of knowledge relating to the daily running of their businesses. The first day is devoted to retail trends, the future of play and global licensing themes. Charles Riotto, CEO of LIMA – Licensing Industry Merchandisers’ Association – is among the international speakers. The New York-based trend expert Reyne Rice will shed light on the trends likely to shape tomorrow’s toy market and the products and manufacturers that are leading the way in innovation. Alternating with Dr. Maria Costa, AIJU Centro Tecnológico Valencia, who is likewise a member of the Spielwarenmesse TrendCommittee, Rice brings the Toy Business Forum to a close each day with an introduction to the Trends for 2018: Explore Nature, Just for Fun and Team Spirit.

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