German Market

Germany’s agricultural industry

Germany still is a country with a strong agricultural sector. Despite a dense population, half of the land area is under cultivation and every year about one million people are producing goods worth more than EUR 50bn in approximately 280,800 agricultural businesses. German farmers supply the country with high-quality food products and also increasingly contribute to the supply of energy and raw materials. The domestic agricultural industry can fulfil about one third of Germany’s demand for vegetables, and about one fifth of the demand for fruit.

Around 12.6m cattle can be found in Germany. There are approximately 27m farmed pigs in Germany, which is the country’s most important source of meat. Globally, Germany is the third largest producer of pork in the world.

The importance of renewable resources is increasing. Biomass can fulfil around 5% of Germany’s primary energy demand, and that might rise to 20% by 2030. Moreover, corn and canola are primarily grown for the production of bio gas respectively bio diesel.

In 2014 Germany’s agricultural exports amounted to a value of EUR 67bn, whereas Germany’s imports amounted to a value of EUR 75bn.Germany exported around EUR 9.8bn worth of milk/milk products and EUR 9.3bn worth of meat/ meat products. The most important export countries for Germany are the Netherlands, France, Italy and the remaining countries of the EU-28.

Germany’s food and beverages industry

The food and beverages industry comes in fourth for Germany’s most important industry sectors. Germany is a larger importer of food and beverage products, importing an estimated EUR 46.1bn worth of products in 2014. In terms of value, meat and sausage products (23%) are the most important products followed by dairy products (15%), baked goods (9%) and confectionary (9%).
The food and beverage industry is Germany’s third largest employer with around 569,000 people employed in 5,800 companies; mainly in small and medium-sized (BMWi).

With a preliminary turnover of around EUR 166bn in 2015, the food industry has been facing losses of up to 3.4% recently.
Germany is the third largest food exporter in the world with an export quota of 33%. The most important markets are within the EU (79% of exports) and Switzerland, the USA, and China (BMWi).
In 2014 products worth EUR 54.4bn were exported (BVE).

Some of the industry’s highlights include:

  • Germany is the leading producer of breads in Europe. A 6% growth is expected   in the domestic German market for breads by 2017.
  • Germany exports more confectionary than any other county in the world.
  • The health and organic food sector is gaining importance. With a turnover of EUR 8.6bn in 2015, Germany is Europe’s biggest producer and market for organic food and experienced a growth of 11% in 2015 (BMEL 2016).

Germany is New Zealand’s largest export market for venison and one of the largest for sheep meat (Mfat 2014).

New Zealand Market

Agriculture is the backbone of New Zealand’s economy. With a GDP share of 5% it is the largest export industry of the country.

Due to the 50% drop of global dairy prices, the export of this primary commodity decreased in 2015. Nevertheless, as a consequence of the finalization of the Trans-Pacific Partnership (TPP), easier access of agricultural exports to Japan and North America along with tariff reduction is expected. Moreover meat and meat products were able to further grow by 13% in 2015. Especially the meat production with 36% and fruit/nuts harvest with 20% were the major growth factors within this industry.

With a moderate climate, high rainfalls, clean water, fertile land and a low density population, New Zealand is an ideal setting for producing quality food and beverages. Furthermore, the desire for innovation of farmers contributes to the success of the New Zealand agricultural sector. Ground-breaking German machinery offers therefore new solutions for enhancing the quality and efficiency of the country’s agriculture and food businesses. In total, the EU imported mechanical machinery and equipment with a value of 1.7 billion NZ$ in 2015.

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Anne Schettler

Manager Consulting Services

Auckland, New Zealand

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