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Workshop Series: Exporting to Germany | Wellington
Location
BusinessNZ
Level 13 NTT Tower
157 Lambton Quay
Wellington
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Event Language
English
GNZCC & Business Central Members $20 + GST
Non-Member $100 + GST
Event Start
13/08/2024 · 10:00
Event End
13/08/2024 · 16:00
Event Partner

Join Us for a Comprehensive Workshop Series on Exporting to Germany!

3 locations, 3 distinct workshops

Dates & Locations:

  • Auckland: August 12th, 2024
  • Wellington: August 13th, 2024
  • Christchurch: August 14th, 2024

Timing:

  • 10:00 – 12:00        Export 101, followed by a light lunch
  • 12:30 – 14:15        Trade Fairs 101, followed by afternoon tea
  • 14:30 – 16:00        German Business Etiquette 101

Event Overview: A series of workshops designed to equip you with the essential tools and knowledge for successful market entry and growth in Germany. Whether you're new to exporting or looking to enhance your presence, this series is tailored to meet your needs.

Visitors can choose to attend any or all of the following sessions:

WORKSHOP 1 | 10:00 - 12.00

EXPORT101: Exporting and Setting up your Business in Germany

  • Introduction to the resources available to you
  • Why Germany? - Tailored market insights and path to market
  • EU-NZ FTA and Horizon Europe Agreement
  • Regulatory compliance such as the Supply Chain Due Diligence Act (Lieferkettenversorgungsgesetz)
  • Practical logistics and supply chain management tips
  • Successful exporters share their experiences & common exporting mistakes
  • Q&A session

 

WORKSHOP 2 | 12:30 – 14:15

TRADE FAIRS 101: Successfully participating at major trade fairs

  • Importance of trade fairs in the German market
  • Marketing mix & objectives
  • Preparing for success, standout booth design, and branding
  • Effective staff training and engagement
  • Leveraging technology for better engagement
  • Post-event strategies for maximizing ROI
  • Panel discussion with experienced exhibitors
  • Q&A session

 

WORKSHOP 3 | 14:30 – 16:00

GERMAN BUSINESS ETIQUETTE 101: The key cultural differences in doing business

  • Insights into German business culture and communication styles
  • Negotiation tactics and the importance of punctuality and formality
  • Effective meeting practices and gift-giving etiquette
  • Building long-term relationships and navigating cultural differences
  • Real-world examples and interactive discussions

Thank you to our sponsor NürnbergMesse, GTAI, Go Logistics. Thank you to our Partners Business Central.

Spaces are limited, so secure your spot today.

We look forward to seeing you there!

Sponsors