09:45 AM | Attendance registration |
10:00 am | Export 101: Entering the German and European Market |
| | Welcome and Introduction EMA and GNZCC |
| | Strategic Offshore Expansion for Germany and the EU - Deloitte
Deloitte walks through the different pathways to going offshore — from direct sales to establishing a subsidiary — and the tax, structuring, and compliance considerations that separate a strategic expansion from a costly misstep. |
| | Why Germany: The Numbers Behind the Opportunity - GNZCC
A data-driven look at Germany as an export destination — trade volumes, market access, and the economic scale that makes it New Zealand's largest trading partner in the EU. |
| | Beyond the Border: A Logistics Playbook for Exporting to Germany, Go Logistics
A practical, question-driven guide to the logistics decisions that make or break an export deal — Incoterms, freight and entry points, EU compliance, and getting paid. |
| | "Export Smarter: Leveraging FTAs, Customs Support and Export Readiness for Germany & Europe" Learn how to use the EU-NZ FTA, customs tools, and government support to enter European markets with confidence. Discover the key steps to reduce risk, avoid costly mistakes, and prepare for successful exporting. |
| | Real Stories, Real Lessons: An Exporters' Panel:
Hear directly from New Zealand exporters on what it really takes to break into the German and European market — the wins, the missteps, and the lessons learned along the way. |
12:00 pm | Light Lunch Break
Networking opportunities |
12:30 pm | Trade Fairs 101 |
| | Why Trade Fairs? Germany's Role as Europe's Gateway
An introduction to why trade fairs matter for exporters, and why Germany — home to two-thirds of the world's leading trade fairs — is the natural stage for reaching European buyers. |
| | Maximising Your Impact: Acheiving ROI
A step-by-step playbook covering everything from selecting the right fair and budgeting, to stand design, staffing, lead qualification, and post-show ROI tracking. |
| | Panel Discussion: Exhibitor Experiences from the Field
New Zealand exporters share firsthand stories from the trade fair floor — what worked, what surprised them, and what they'd do differently next time. |
| | Your Trade Fair Partner: End-to-End Trade Fair Support
An overview of the practical support GNZCC offers exhibitors — from shortlisting the right shows to stand design advice, partner introductions, and delegation logistics. |
2:00 pm | Afternoon Tea |
2:15 pm | Business Etiquette 101 |
| | Two Cultures, Two Mindsets
A side-by-side look at German and New Zealand thinking styles — from feedback culture to attitudes toward risk, spending, and communication — using the Hofstede cultural framework as a lens. |
| | The Legal Landscape: Structures & GDPR Essentials |
| | How Germans Manage — and Meet
Contrasting leadership and meeting styles between Germany and New Zealand, from agenda-setting and preparation to decision-making pace. |
| | Negotiating the German Way
What to expect at the negotiating table — cautious deliberation, evidence over persuasion, and the agenda-setting tactics that shape the outcome before the meeting even starts. |
4:00 pm | Workshop ends |
