Key information:
Fieldays is the largest agricultural trade event in the Southern Hemisphere, bringing together farmers, innovators, industry leaders, and government. It is a key platform for technology transfer, partnerships, and international collaboration across the agritech value chain.
- Venue: Mystery Creek Events Centre, Hamilton, New Zealand
- Timing: 10.–13. June 2026
- Organiser (Pavilion): German–New Zealand Chamber of Commerce (GNZCC)
Join us in the German Pavilion at Fieldays 2026
The GNZCC invites German companies to take part in the German Pavilion at Fieldays2026 – the largest agricultural trade fair in the Southern Hemisphere!
The Pavilion provides a high-quality platform to showcase German technologies, products, and services to a wide professional audience from New Zealand and the Pacific region.
📅 Date: 10–13 June 2026
📍 Venue: Mystery Creek Events Centre, Hamilton (NZ)
Why participate?
- Visibility: Exhibit as part of a strong national showcase under the trusted “Made in Germany” brand.
- Market access: Engage directly with New Zealand and Pacific stakeholders across agriculture and agritech.
- Acceleration: Use the Pavilion as a launchpad for market entry, growth, and long-term relationships.
- Support: Leverage GNZCC’s local expertise, joint marketing, and on-site coordination.
Benefits for Exhibitors
Joining the German Pavilion at Fieldays 2026 means more than just a booth — it’s a complete package designed to maximise your visibility and impact:
- Strong national branding: Stand out under the German Pavilion identity and highlight German engineering quality.
- High-value networking: Meet decision-makers, distributors, and potential partners from NZ and the Pacific.
- Workshops & panels: Join curated sessions for exhibitors and guests to share expertise and learn.
- Side events & receptions: Expand your network through informal mixers and Pavilion gatherings.
- Joint marketing & PR: Benefit from coordinated promotion via GNZCC channels and the Fieldays platform.
- On-the-ground support: Access local logistics, introductions, and show management assistance.
How you can get involved
- Exhibit: Reserve space within the Pavilion to showcase products and solutions.
- Collaborate: Team up with complementary German companies for themed showcases.
- Network: Connect with industry leaders, buyers, and public stakeholders through Pavilion activities.
- Participate in events: Join workshops, panel discussions, and networking sessions designed for exhibitors and guests.
Who should apply?
German companies and technology providers across (including subsidiaries/representatives in ANZ):
- Agricultural machinery & components, precision farming
- Agritech & IoT, farm management software, robotics & automation
- Water, irrigation, pumps, storage, treatment
- Renewable energy for agriculture (solar, storage, on-farm energy efficiency)
- Processing & packaging, logistics, cold chain
- Animal health, feed technologies, sustainability solutions
- Training, certification, and workforce development for the sector
What’s included (indicative)
- Turn-key stand within the joint Pavilion (branding, basic furniture, power & lighting).
- German Pavilion signage and inclusion in joint catalogue/online listing.
- Access to networking events, workshops, and panel sessions.
- GNZCC coordination, local introductions, and on-site support.
- Pre-show exhibitor briefing and practical guidance (shipping, customs, logistics).
Final package details and fees will be confirmed based on EOI responses. Limited places; curated selection to ensure sector balance and market fit.
Selection & next steps
- Submit your non-binding EOI (takes ~5 minutes).
- GNZCC reviews EOIs and confirms eligibility & fit.
- Receive participation pack with pricing and stand options.
- Confirm participation and complete exhibitor onboarding.
Submitting an EOI does not constitute a formal booking. GNZCC will contact you regarding next steps.
In cooperation with VDMA
With 3,600 members, the VDMA is the largest network organization and an important voice of the mechanical engineering industry in Germany and Europe. The association represents the shared economic, technical, and scientific interests of this unique and diverse sector.
Get in contact if you have any questions or would like to join the pavilon!
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