Erin Daly
Manager Business Development Australasia/Trade Fair Manager (Members based in NZ & AUS)
+64 9 304 0702 edaly@germantrade.co.nz
Date: Thursday, 24 September 2026
Time: 6:00 pm - 7:00 pm NZST
Location: Online
What do German companies really look for in international business partners?
Join us for an insightful session on Germany's Mittelstand and learn how reliability, technical expertise, documentation, and long-term commitment influence purchasing decisions.
Understand the systems, standards, and business culture that underpin Germany's economy and walk away with practical tips to strengthen your market entry approach.
We’ll look at:
▪️ What German companies value in partners and suppliers
▪️ The importance of quality, specialisation and long-term thinking
▪️ The role of chambers and industry networks
▪️ Practical insights for engaging with the German market
Featuring Katrin Lange, Chamber of Industry and Commerce Düsseldorf, Germany, sharing insights into Germany’s business environment and chamber network.