Export 101 Deep Dive: Understanding the German SME System

24/09/2026
Event

// 24 September 2026 // Learn from the IHK Duesseldorf how the 'Mittelstand', clusters, and alliances shape market access.

Understanding the German SME System: How the Mittelstand, clusters, and alliances shape market access — © I'm love photography and art. This is me. via istock

Date: Thursday, 24 September 2026
Time: 6:00 pm - 7:00 pm NZST
Location: Online

Save the Date, more infos coming soon.

What do German buyers really look for in international suppliers? Join us for an insightful session on Germany's Mittelstand and learn how reliability, technical expertise, documentation, and long-term commitment influence purchasing decisions.

Understand the systems, standards, and business culture that underpin Germany's economy and walk away with practical tips to strengthen your market entry approach.

In partnership with

If you have any questions or would like more information, don't hesitate to reach out to us.

Erin Daly

Manager Business Development Australasia/Trade Fair Manager (Members based in NZ & AUS)
+64 9 304 0702 edaly@germantrade.co.nz

Export 101 Deep Dive: Understanding the German SME System

In partnership with

If you have any questions or would like more information, don't hesitate to reach out to us.

Erin Daly

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