Is your business compliant with the EU’s new AI rules?
GNZCC member KISSLabs highlights an important regulatory development that New Zealand businesses engaging with European customers need to understand. As the EU Artificial Intelligence Act introduces new transparency requirements, companies using AI across customer service, websites, marketing activities or digital content may now face additional obligations – regardless of where they are based.
In this article, KISSLabs explains how the new Article 50 requirements apply to businesses outside the EU and what they mean in practice. From AI-powered chatbots and automated customer interactions to AI-generated images, audio and video, businesses need to ensure they are transparent about how artificial intelligence is being used.
The article outlines the key compliance considerations, the potential risks of overlooking these requirements and practical steps companies can take to review their current AI use. With digital regulation becoming increasingly important in international markets, understanding these changes is essential for New Zealand businesses looking to build trust and maintain access to European customers.