Interest in trade between Germany and New Zealand is on the up – that’s what representatives of the German Pavilion say.
The German Pavilion is the official combined stand of German companies at international trade expos and for the first time, the pavilion was set up in New Zealand this year at Fieldays.
The pavilion is a joint effort between the German Government’s foreign trade fair programmes and the IFWexpo Heidelberg, German-New Zealand Chamber of Commerce, the German Embassy and Germany Trade and Invest.
Geopolitical instability and changes in the global market over the past four years had caused German companies to search for alternative partners, Erin Daly, German-New Zealand Chamber of Commerce manager business development Australasia, trade fair manager, said.
“When you look at what happened with traditional partners like Russia ... it was a wake-up call for a lot of German businesses.”
© Waikato Herald