Germany, New Zealand’s largest export market in the EU, has entered a new phase under the leadership of Chancellor Friedrich Merz. The country’s coalition government has set out a comprehensive economic growth strategy, signalling a shift from fiscal restraint to a more expansionary approach.
This report outlines key policy changes and highlights emerging opportunities for New Zealand exporters – particularly in the agriculture, technology, and tourism sectors – as Germany looks to boost growth, consumption, and inward investment.