Exporting to Germany & the EU 2026 Workshop Series and Deep Dives
Our 2026 programme brings together practical, on‑the‑ground insights for New Zealand companies entering or expanding in Germany and the wider EU. Building on two years of strong demand, the series combines in‑person workshops around the country with a new set of advanced Deep Dive webinars and courses for businesses preparing for concrete market entry.
If your company is exporting or preparing to export, register your interest here:
Export101 Workshops (In Person)
A full‑day workshop designed for exporters and aspiring exporters who want a clear, structured introduction to entering Europe’s largest economy. The programme covers:
- Entry strategy, regulations, logistics, and real examples from NZ exporters
- How to plan, structure, and execute a German trade fair presence for ROI
- Cultural expectations and communication norms when working with German partners
Sessions run from 10:00–16:00 and include Export 101, Trade Fairs 101, and German Business Etiquette 101.
Workshop Programme Fit Export101
These in‑person workshops are designed for companies at the early stages of their Germany/EU journey. They cover a broad range of topics, provide practical foundations, and include real exporter stories and networking.
Workshops will be held in Auckland, Christchurch, and Tauranga/Bay of Plenty.
Locations and dates will be announced shortly.
Deep Dive Webinar Series (Advanced)
For companies moving beyond initial exploration, the Deep Dives focus on the technical, regulatory, and structural aspects of entering the German and EU markets.
Topics include:
- IP & Regulatory Resilience (speaker: Bird & Bird LLP Munich)
- Understanding the German SME System (speakers: GNZCC & IHK Dusseldorf)
- Market entry and business setup for Energy, Aerospace, and High‑Tech sectors (speaker: Germany Trade & Invest)
Explore Deep Dives – Who the Programme Is For
- Exporters that have completed initial capability building and now need specialist guidance
- Teams preparing for structured market entry
- Businesses evaluating a German presence or partnership model
- Companies working through technical, regulatory, or operational requirements for Europe
If any of these apply, the 2026 workshops or Deep Dives are likely a strong fit for your organisation.
