Exporting to Germany & the EU 2026 Workshop Series and Deep Dives
Our 2026 programme brings together practical, on‑the‑ground insights for New Zealand companies entering or expanding in Germany and the wider EU. Building on two years of strong demand, the series combines in‑person workshops around the country with a new set of advanced Deep Dive webinars and courses for businesses preparing for concrete market entry.
Interested? Please fill out our expression of interest form:
Export101 Workshops (In Person)
A full‑day workshop designed for exporters and aspiring exporters who want a clear, structured introduction to entering Europe’s largest economy. The programme covers:
- Entry strategy, regulations, logistics, and real examples from NZ exporters
- How to plan and execute a trade fair presence that delivers commercial outcomes
- Cultural expectations and communication norms when working with German partners
Sessions run from 10:00–16:00 and include Export 101, Trade Fairs 101, and German Business Etiquette 101.
Workshops will be held in Auckland, Christchurch, and Tauranga/Bay of Plenty.
Locations and dates will be announced shortly.
Deep Dive Webinar Series (Advanced)
For companies moving beyond initial exploration, the Deep Dives focus on the technical, regulatory, and structural aspects of entering the German and EU markets.
Topics include:
- IP & Regulatory Resilience
- Understanding the German SME System
- Germany Trade & Invest: Market entry and business setup for Energy, Aerospace, and High‑Tech sectors
Explore Deep Dives – Who the Programme Is For
- Exporters entering or expanding in Germany or the EU
- Aspiring exporters seeking a practical introduction to European market entry
- Companies preparing for trade fairs in Germany or Europe
- Teams considering a German business presence or partnership model
Check Programme Fit
- You’re exploring Germany or the EU and want a clear, structured starting point
- You already export to Europe but need stronger guidance on regulations, logistics, or compliance
- You’re preparing for a German or European trade fair and want to improve commercial outcomes
- You’re considering establishing a presence in Germany and need clarity on expectations and process
- You want to understand German business culture, communication norms, and how SMEs operate
- You’re in a high‑tech, energy, aerospace, or advanced manufacturing sector and need sector‑specific entry insights
- You support exporters (industry body, cluster, network) and want current, practical content for your members
If any of these apply, the 2026 workshops or Deep Dives are likely a strong fit for your organisation.
