3 locations, 3 distinct workshops

Event Overview: A series of workshops designed to equip you with the essential tools and knowledge for successful market entry and growth in Germany. Whether you're new to exporting or looking to enhance your presence, this series is tailored to meet your needs.

Visitors can choose to attend any or all of the following sessions:

WORKSHOP 1 | 10:00 - 12.00

EXPORT101: Exporting and Setting up your Business in Germany

• Introduction to the resources available to you
• Why Germany? - Tailored market insights and path to market
• EU-NZ FTA and Horizon Europe Agreement
• Regulatory compliance such as the Supply Chain Due Diligence Act (Lieferkettenversorgungsgesetz)
• Practical logistics and supply chain management tips
• Successful exporters share their experiences & common exporting mistakes
• Q&A session

WORKSHOP 2 | 12:30 – 14:15

TRADE FAIRS 101: Successfully participating at major trade fairs

• Importance of trade fairs in the German market
• Marketing mix & objectives
• Preparing for success, standout booth design, and branding
• Effective staff training and engagement
• Leveraging technology for better engagement
• Post-event strategies for maximizing ROI
• Panel discussion with experienced exhibitors
• Q&A session

WORKSHOP 3 | 14:30 – 16:00

GERMAN BUSINESS ETIQUETTE 101: The key cultural differences in doing business

• Insights into German business culture and communication styles
• Negotiation tactics and the importance of punctuality and formality
• Effective meeting practices and gift-giving etiquette
• Building long-term relationships and navigating cultural differences
• Real-world examples and interactive discussions

Thank you to our sponsors NürnbergMesse, GTAI & GoLogistics. Thank you to our Partner EMA.

Spaces are limited, so secure your spot today.

We look forward to seeing you there!